Digital Transformation is about leveraging digital technologies to effectively solve traditional problems we as humans are facing everyday.
This workshop's aim is to examine the different phases of the Digital Transformation journey from Strategy and Planning to Software Development and Growth Hacking.
We'll also focus on the specific world of Google As and on companies' growth opportunities through the use of Ads campaigns.
Paolo Petrolini of Materia will show the audience how companies can truly unlock their full digital potential, enabling their customers to have a fulfilling and safe product experience. Francesco Bonafine of Digital Nomads Hong Kong will also tackle the issues related to the use of Google Ads, showing how to avoid mistakes such as having the wrong tracking system in place and providing knowledge on the tools that should be used in order to limit as much as possible unwanted clicks and budget waste.