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WeChat has evolved into one of the most extraordinary social and marketing tools in China, where there are about 800 million WeChat users worldwide. Due to the reason of the banning of international social media platforms in China, WeChat has become the most popular platform for reaching Chinese consumers.
Join our forth seminar by Ashley telling you how to reach Chinese consumers, and get equipped with the latest tools WeChat has to offer! In this seminar, you will be learning as follows:
– Overview of WeChat: messaging, groups, official accounts &payments
– How to choose the right account type
– What kind of content works on WeChat
– How to launch effective WeChat campaigns
– Working with influencers and KOLs on WeChat
– WeChat advertising options
– Introduction to the WeChat mini programs
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