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In our multi-channel world, it is difficult to know everything if we don’t have a central place to manage complex customer relationships. Therefore, the appearance of CRM and marketing tools help marketers a lot to manage the difficulties and to drive sales growth and retention.
Now that marketers and consumers are interacting with multiple devices, in multiple channels, it’s vital for companies to have a multichannel-ready CRM.
Join our fifth seminar by Ashley telling you more about what CRM and marketing tools are, and get equipped with the latest tools WeChat and Weibo have to offer! You will be learning the following:
– Overview of WeChat & Weibo’s major functions
– CRM: Database build-up
– CRM: Loyalty programs
– CRM: Customer service
– Marketing: Content push
– Marketing: Campaigns & KOLs
– Marketing: Advertising options
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