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The Italian Chamber of Commerce is glad to invite you to the following lunch seminar: G-localization – Importance of Customer Experience Design for Ecommerce.

This seminar will be focused on how the development of e-commerce, especially for fashion brands and small companies, allows people to reach the international audiences digitally and effectively nowadays. Localization, customer-centric approaches and the web design are the key areas you may need to keep carefully in order to capture the attention of international customers having also a visual impact. It will improve soon the selling and promoting of goods, to let your customers buy more.

CEO of Practicology, an international OmniChannel Business Consultancy, Mr. Chris Vincent will share their research findings on how localization elements, including payment, content, delivery and customer service standard are affecting the multichannel business. He will also share the insight with real world examples on how retailers should prioritize these elements.

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