Not only is China very diverse with its 56 ethnicities officially recognized by Chinese government, and many of those ethnicities having their own languages. Also the physical geography of China ranges from deserts to rain forests and from plateaus to low plains. It will come as no surprise that people living in those different physical sections of China have various cultures.
In this seminar, 4 speakers will focus on the vast and varied geographic expanse that makes China almost a continent in itself. Also, they will provide better insight into the inter-cultural differences in China to understand what drives the market. This will not only help you to grasp and explain these differences, but also to tailor your own market strategies.