Live streaming provides transparency. Chinese consumers can see what products actually look like, rather than just generic photoshopped photos the seller found online.
Live streaming also gives the seller the opportunity to introduce the product’s features and demonstrate how to use or style it. At the same time, viewers can directly ask any questions or voice concerns about the product. Live streaming provides the trust and transparency that China ecommerce has traditionally lacked. In this seminar, you are able to learn the followings:
– China’s social media landscape of 2018: who’s hot and who’s not
– Live streaming overview: major players
– Weibo’s new power: Miaopai and Yizhibo
– What can you do on China’s live streaming platforms to sell your brand