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While asking customers what makes a brand experience successful, they often come up with a quite diverse set of answers. Some choose brands on their storytelling strategy, some others are conquered by a creative campaign able to resonate with them, or a memorable in-store experience. Some others fall for a user-friendly e-commerce website, fast delivery and nice packaging.

Regardless the sector, as customers' expectations keep on rising, not only brands, but also vendors involved at any stage of the customer journey must stay up-to-date with the latest trends in the market and come up with innovative solutions if they want a shot at engaging newer generations, a key segment for survival.

The panel gathers professionals from different backgrounds to present the winning strategies for the successful brand. From branding strategists, to logistics partners, the discussion will bring together the players involved in a successful branded customer journey.


  • Esterina Nervino (Chief Editor Retail in Asia at Bluebell (Asia) Ltd.)

    Esterina Nervino

    Chief Editor Retail in Asia at Bluebell (Asia) Ltd.

  • Stefano Passarello (CEO and compulsive multi-discipline athlete of Hawksford NE Asia)

    Stefano Passarello

    CEO and compulsive multi-discipline athlete of Hawksford NE Asia

  • Ivan Perra (Roberto Cavalli)

    Ivan Perra

    Roberto Cavalli

  • Jacopo Pesavento (Branding Records)

    Jacopo Pesavento

    Branding Records

  • Amy Sacks (Lucky Sole)

    Amy Sacks

    Lucky Sole

  • Christian Secci (Pakpobox)

    Christian Secci



Entrance Fee
HKD 200