Having the world's largest number of domestic consumers, China is a must-play, must-win market. In addition to scale, China is strategically important to apply digital innovation in e-commerce and O2O sales. While Hong Kong is notable for its advanced infrastructure and good international trade network, it has also experienced growth in local e-commerce during the COVID-19 pandemic and is a commonly used gateway for doing e-commerce in China.
Making inroads into Hong Kong, whether for local or international retailers, is an attractive proposition. Here we see retailers and brands move to true consumer-centric operating models, embed data and analytics into everything they do, and use innovative emerging technologies to create compelling customer experiences. If you are starting a new e-commerce business in Hong Kong and China, you are likely in the middle of making a decision on marketing strategy and which technology you should use.
On Tuesday, June 9th, join us at our sharing session, in collaboration with PwC, to learn a range of e-commerce solutions and best practices to tackle the possible challenges for your e-commerce business China via Hong Kong.